Target audience is what the second instalment of our January blogs is looking at.
Are you hitting the right notes with who you are targeting? And are you finding those major players you want to knock on your door?
“think big from the start; come to the exercise as though you’re already operating across continents, because there’s no reason why even the smallest micro-business can’t in a global marketplace.” – Leanne Ross, A Cup of Lee.
1. Target Audience
A question you need to ask when developing your branding is who is your target audience?
Knowing and understanding your audience, and more especially your ‘most desirable’ customer categories are key to developing a successful brand and therefore a successful business. Who are they, what do they like/dislike, what are their aims?
Depending on your business type, preferred customer profiles could range anywhere from a fashion line aimed at a particular gender and age group, to a holiday destination for an entire family.
It is up to you as the entrepreneur to choose your audience, and the designer or agency to ascertain how best to target said audience, engineering a strong branding campaign using targeted marketing.
Or of course, you could just not bother…and watch your competitors thrive.
If you choose to reinvent your look or perhaps give your business a makeover, why not take advantage of our special offer to rebrand this month and we will give you 25% off all your business stationery with our new year, new you offer?