Your corporate identity, tells the world about your business. But what does yours say about you?
It can be the crucial difference between whether a potential customer contacts you or contacts your competitor, so when did you last take a look at the way your business looks to the public? I mean, a real look.
Will Rogers said, “You never get a second chance to make a first impression”
Rogers is referring both to your personal appearance and your company’s identity. When competition is fierce, first impressions can make all the difference between gaining clients or customers and your business failing to make it past the first year.
This series of blogs will explore and inform how you can ensure your business is making a successful first impression – starting with your brand and identity. Keep an eye out throughout this month for the next instalments, making January the perfect month for new year, new you.
1. Brand & Identity
“Unless you’re a graphic designer, avoid the DIY approach and invest in a professional designer to create and develop your logo” – Paul Strong, creative director, Hoopla Marketing.
Branding or corporate identity, is arguably the most important part of a business’s first impression. When done well, your branding can ensure a highly successful look and feel for your business, however branding done badly can seriously impact your businesses credibility before you’ve even begun.
The principles looked at in the next three blogs should all be considered when it comes to the development of your company’s branding to ensure a strong and viable outcome. Branding should reflect what your company does and how you do it, it should be consistent and relevant to who you are as a business and who you aim to target.
In Pembrokeshire especially, where you often have multiple businesses all offering the same services, or multiple services within one company – your brand is key in ensuring you stand out, look professional and are memorable.
If you are wanting to reinvent your look or perhaps give your business a little revamp; rebrand this month and we will give you 25% off all your business stationery with our new year, new you offer.