The show season is almost upon us – and flags and banners come into their own alongside pop-ups, roll-ups and other large portable displays. They all help you stand out from the competition in a crowded marketplace, and remind your loyal customers of the value of your products and services.
But you need to get it right! So here are our 5 TOP TIPS for increasing sales with banners, flags and portable displays:
1. Text Size
Filling your banner with small irrelevant text is a short-fast way for it to be ignored. The text must be well-sized and quick to read – simplicity is key! Fonts need to be readable from a distance, and while some typefaces may look nice – they may not offer good legibility on a banner that by its nature moves with the wind already! – Simple readable and large text makes a greater impact – creating a more effective call-to-action message.
Oh, and make it interesting, too!
2. Use of Colour
Using bright colours that match your company marketing scheme will grab attention quickly for those passing by. Contrasting colours and strong contrasts make words pop out: dark on light, and light on dark work well.
3. Location, Location, Location
Who can see your message? How are the sight lines? What’s the footfall?
Top Tip: Avoid locations where the flag won’t or can’t be viewed easily.
Use areas where you know people will be observing their surroundings more readily and have time to take in your message – for example bus stops, car parks, in areas of slower traffic, entrance ways, gateways and the like always work best.
4. Don’t Assume One Will Do!
One banner will gather fewer prospects than a concerted campaign. Multiple banners and other forms of signage have much greater impact. You can tell a story with a series to help build brand loyalty.
Varying the banner type can help too: teardrop flags in outdoor areas, landscape banners for entrances, pull-up banners for foyers and indoor areas.
5. Order Now in time for the Show
Need a flag (or two) for the Pembrokeshire County Show? Make sure to order with us by Friday 5th August 2016 on 01646 651 799.