Consistency within your brand
When looking to create a successful brand, consistency really is key.
People like to buy what they know, so a brand which is consistent and easily recognisable
wherever it appears will do better than a brand which chops and changes its look regularly.
And a brand which evolves organically can hold its audience better than one that changes radically.
At Signspeed, we believe in joined-up marketing and design guidelines go a long way to ensure everything has the same look and feel to it.
These guidelines can then be used in
in fact in everything from keyfobs and balloons to flags and flyers to make sure the outcome is in keeping with your brand.
You are always recognisably and memorably you.
For best outcomes:
a limited colour palette is advisable;
1 primary and 1 secondary typeface,
and a logo which will work well on all colours or materials:
Your newspaper adverts should be easily recognisable as you,
just as recognisable as your company vehicles are.
Companies like Apple or Nike do this really well, their simplistic logo is universally,
instantly recognised and the feel of their company is apparent in everything they produce.
Your company ethos needs to be recognisable, individual and suitable for the main forms of marketing.
When using Facebook, Instagram or Twitter,
each social media platform should have the same look and feel and be linked to the other platforms which in turn all link back to your company website.
It’s not really and is well worth doing, as is essentially free advertising!
It’s surprising how many of the simple do’s and don’t’s of brand identity can be ignored,
and how much benefit can be gained by paying attention to the basics of joined-up marketing.
It’s also surprising how much a well-crafted logo and corporate image will improve your bottom line.
After all, isn’t that what you do it for?
Want to know more? Give us a call on 01646 651799 or email firstname.lastname@example.org to talk about updating your brand